The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Tune in to the full Shopify Masters episode to learn how Shock Surplus continues to dominate in the automotive industry while still finding new ways to innovate and educate its customers. “TikTok and Instagram have been completely saturated with beautiful pictures and crafted imagery, but what isn’t out there is brands actually delivering value to their audiences in one form or another,” Sean says. Shock Surplus has been able to foster a passionate community through its genuine and personable approach to marketing. Shock Surplus includes a video and written instruction set, as well as customer feedback for all of its products. Our product is knowledge and experience, so trust is a consequence of the content we make,” Sean says. Sean’s viral content not only created buzz around the business, it brought in an engaged community that values and trusts any products they sell. “I could take orders over the internet and be on a ski lift at the same time,” Sean says. Fastlane Automotive top competitors are UM International, Auto Tech and Body and Sunset Automotive Group and they have annual revenue of 6.2M and 35. Shock SurplusĪs an outdoor enthusiast with a background in video game development, the ecommerce space was ideal for Sean. Shock Surplus founder Sean Reyes enjoys regular road trips to national parks and landmarks. Their viral success has led the company to reach more than $25 million in revenue annually, and it draws in loyal customers from all over the world. “People want to buy from people, not faceless brands.”ĭon’t miss an episode! Subscribe to Shopify Masters. “I basically recorded 20 videos in the span of 48 hours that have accumulated millions of views,” Sean says. In 2019, Sean started an official Shock Surplus YouTube channel. and its EBlock brand have purchased the FastLane Auto Exchange independent auto auction. Sean’s previous experience in the tech industry gave him an advantage when it came to creating original video content and showcasing products personally on social media. Shock Surplus helps drivers with any of their specialization needs for their vehicles. Sean launched Shock Surplus back in 2014, offering a wide range of shock and suspension parts that allow people to truly customize their vehicles.
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