![]() ![]() ![]() However, when 3D movies took off, Sony had to retrofit its 2D projectors with 3D lenses. Regal and AMC signed deals with Sony in 2009 because it offered the digital projectors for free in exchange for ad-time before movies. ![]() The reason: Much of the problem may be due to the hassle of changing lenses on the 4K Sony projectors. Perusing an AMC Loews theater in Boston, the Globe found that eight of the theater’s 19 screens showed “gloomy, underlit images.” One light & sound expert the paper interviewed claims that 2D films projected through Sony’s 3D lenses can be as much as 85 percent darker than a properly projected film. In addition, many theaters may not be replacing their digital projector bulbs every six months, resulting in further declines in brightness. However, when showing 2D films, theaters are not removing the 3D lenses from the projectors, resulting in a lower fidelity picture that is about 50 percent dimmer than it should be. The problem: Many of the major theater chains, including AMC and Regal cinemas have upgraded to 3D-capable 4K digital projectors by Sony. The Boston Globe (via Engadget) reports that major theater chains in the Boston area, and presumably around the country, are misusing their 3D-capable projectors and damaging picture quality and brightness for those watching 2D films. Movie critic Roger Ebert has long complained about the dimness and poor visual quality of 3D movies and now he’s not alone. ![]()
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